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Commerce Case Studies

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Driving Advanced Bookings

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Delivering 4,000 New Visitors

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Turning Family Fun into £194,000 in 2 Weeks!

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Logo - iceland

That's why Iceland comes to Redu.

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J.D Williams

'Tis the seasonal boost for JD Williams

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Driving Advanced Bookings

After a successful 2025 campaign, Flamingo Land trialled advance ticket bookings ahead of the main season.

In the first two months of 2026, we delivered £300K+ revenue and 28,000 visitors pre-booked before the park opened.

Delivering 4,000 New Visitors and £27,500+ Incremental Revenue in Just 20 Days

The Challenge

Alpamare Water Park wanted to drive visitor numbers during the summer season while increasing awareness of the attraction among family audiences across Yorkshire and the North East.

Working alongside Ashleigh Money Saver, Alpamare launched an exclusive family ticket promotion designed to attract new customers and generate immediate revenue.

The Solution

In June 2025, Ashleigh Money Saver partnered with Alpamare to launch an exclusive half-price family pass campaign.

The campaign included:

  • Exclusive discounted family passes available through Ashleigh Money Saver
  • Email marketing to our highly engaged subscriber database
  • Social media promotion across the Ashleigh Money Saver channels
  • Dedicated editorial content showcasing the attraction
  • Influencer visits and content creation through our trusted social partnerships network
  • Multi-channel exposure designed to maximise both ticket sales and brand awareness

The Results

1,000 Family Passes Sold Out in 20 Days

 The campaign was allocated 1,000 family passes and completely sold out within just 20 days.

£27,500+ Incremental Revenue Generated

The promotion delivered more than £27,500 in incremental revenue directly for Alpamare during the campaign period.

4,000 New Visitors Through the Doors

Each family pass admitted four guests, resulting in approximately 4,000 customers visiting Alpamare as a direct result of the campaign.

This provided Alpamare with significant opportunities for additional on-site spending across food, drink, retail and future repeat visits.

4 Million+ Social Media Reach

Alongside ticket sales, Ashleigh Money Saver delivered extensive brand exposure through:

  • Organic social media promotion
  • Influencer-generated content
  • Video and image content across multiple platforms
  • Audience engagement from trusted family-focused creators

Combined campaign activity generated a social reach of more than 4 million impressions during the 20-day sales period.

The Power of the Ashleigh Money Saver Network

The success of this campaign was driven by more than just a great offer.

Ashleigh Money Saver leveraged its highly engaged audience of families actively seeking value-led days out, alongside a growing network of social media partners and influencers who create authentic content that resonates with parents.

By combining:

  • A trusted consumer brand
  • A highly engaged email database
  • Strong organic social channels
  • A network of family-focused content creators
  • Proven conversion-focused promotional campaigns

Ashleigh Money Saver was able to deliver both immediate ticket sales and significant brand exposure for Alpamare.

Key Campaign Statistics

MetricResult
Family Passes Allocated1,000
Family Passes Sold1,000
Campaign Duration20 Days
Incremental Revenue Generated£27,500+
New Visitors Delivered4,000
Social Reach4 Million+
Marketing ChannelsEmail, Social Media, Influencer Network

 

Looking Ahead

Following the success of the 2025 campaign, Alpamare returned to Ashleigh Money Saver for a further promotion in 2026, building on a partnership that delivers measurable revenue, visitor growth and large-scale brand awareness through our audience and social partnerships network.

Turning Family Fun into £194,000 in Two Weeks!

Challenge

Flamingo Land wanted to:

  • Drive advanced ticket sales
  • Reach new customers fast
  • Shift focus away from traditional media and discount platforms

The Results

  • 2,000 family passes sold in 14 days
  • 2,000 new family customers added to the Flamingo Land database
  • Zero client media spend — 100% performance
  • £194,000 revenue generated in just 14 days

Total Impact

The success of the initial two-week campaign marked the beginning of an ongoing partnership between Flamingo Land and Ashleigh Money Saver.

Following the record-breaking launch, continued promotions throughout the summer generated:

  • £1.9 million+ in total ticket sales
  • 20,000+ family orders

All achieved through a revenue-share model.

Overview

When Flamingo Land wanted to boost family ticket sales ahead of summer, they partnered with Ashleigh Money Saver to reach an audience that genuinely loves great days out at unbeatable value.

SECRET SALES

The Challenge

In January 2026, we ran a Secret Sales campaign that put the spotlight on must-have deals and trending products at just the right time.

By focusing on trends and real user content, we caught shoppers early and kept them engaged. We featured a wide range of products to appeal to all kinds of customers, making sure there was something for everyone.

The campaign got over 3.5 million impressions, more than 145k clicks, and 2.5k orders in the month, delivering great visibility and solid results.

OHS (Online Home Shop)

In February 2026, we ran an Online Home Shop gifting campaign, putting the focus on must-have items that really caught our audience’s attention.

User-generated content played a key role, helping build trust and boost the campaign’s reach.

The campaign reached over 2.1 million people, drove 58,000 clicks, and generated 1.6k orders, creating excitement and strong results for the gifting season.

Bootsmas Video Series Overview

TikTok & Instagram

Value-for-money content consistently outperformed other themes.

Reels centred around “getting more for less” drove the strongest engagement. For example, Part 7 (Black Friday Sale shot in store) achieved the highest views on IG and had the lowest skip rate across the entire series, highlighting strong viewer intent.

Part 8 (Show-Stopper Beauty Box) and Part 10 (Trending on Socials Kit) both saw an above-average watch time, saves and reposts.

These results indicate that our audiences are most engaged when content clearly communicates high perceived value, premium beauty products or trend-led kits at a significantly reduced price point, which makes this a highly effective angle for future campaigns.

Summary:

The Bootsmas 12-part series was very successful with over half a million views and just under 10k interactions across IG/TT. Different content styles and themes were used throughout the campaign to maximise diverse viewers/interests.

FRASERS

During Q2 2026, our Frasers campaign highlighted popular products, seasonal offers, and in-demand trends to capture customer interest at key shopping moments.

Leveraging trend-led content and authentic user generated creative, we engaged consumers early in their purchase journey.

A broad product selection ensured relevance across multiple customer groups, helping us reach a diverse audience with products tailored to a variety of interests and needs.

The campaign delivered strong performance, generating over 3.5 million impressions, 127,000+ clicks, and 2,350+ orders, driving significant brand exposure, quality traffic, and measurable commercial results.

SECRET SALES

During Q2 2026, our Secret Sales activity was designed to drive product discovery by showcasing standout deals and popular items across a wide range of categories.

Authentic customer-led content was central to the campaign strategy, helping to increase credibility, encourage engagement, and connect with shoppers in a more meaningful way.

Combined with a varied product mix, this approach enabled us to reach new audiences while maintaining strong interest from existing customers.

The campaign delivered excellent results, generating more than 4.8 million impressions, 196k clicks, and 2.4k orders across the quarter, successfully driving awareness, traffic, and conversions at scale.

That's why Iceland comes to Redu.

What did we do for Iceland?

In Q4 2021 we worked with Iceland to promote their festive on-site offers.

We promoted the brand across social, email and web platforms to ensure maximum exposure within their package, as well as utilising as much user generated content as possible.

The exposure gained over 3.2 million impressions and generated over 8.2K orders.

'Tis the seasonal boost for JD Williams

What did we do for JD Williams?

Over Q2 of 2021 we supported JD Williams by promoting their new in seasonal offers, and on-site promotions.

We focused on utilising as many of our channels as possible to help drive new customers to convert on the site. The exposure was a huge success and generated over 8.2 million impressions, and 481K clicks.