Harnessing the Power of User-Generated Content: A Game-Changer for Businesses
In today’s progressively digital world, it’s crucial to be authentic. One of the easiest ways to achieve this is by using user-generated content (UGC). UGC has transformed how people engage and interact with brands online; from social media updates to blogs and reviews, it is a powerful tool for both businesses and consumers.
Why is UGC so important?
The initial stage of the customer lifecycle heavily relies on effectively reaching and engaging with your target audience. User-generated content (UGC) is a powerful tactic that can help achieve this goal, while also driving retention and advocacy over time. Since consumers begin forming an impression of your brand from the very first moment of awareness, it’s important to ensure that this perception is trustworthy and reliable – which is where UGC comes into play.
So, how does user-generated content do this?
Trust and Credibility
User-generated content (UGC) is a potent tool for businesses to establish a loyal community of consumers who identify with their brand and products. UGC is authentic content created by peers, reflecting their personal experiences and opinions. This creates credible social proof that consumers trust more than promotional brand advertisements. Trust, after all, is crucial to growth and success.
Brand Perception
The way your brand is perceived by consumers is crucial for overall success.
User-generated content has a significant impact on shaping this perception. When you create a platform for consumers to share their positive experiences related to your products, you help build a collective perception of the brand that fosters brand advocacy. This approach humanises your brand and allows you to connect with your audience on a deeper level. It also demonstrates that you value the opinions and experiences of your customers, which in turn helps to create a loyal customer base that develops positive associations with your brand.
Engagement and Interaction
By creating authentic content and encouraging users to share their content with you, you’re inviting them to be part of your brand story. This fosters engagement, sparks conversations, and strengthens brand loyalty. It also provides a direct line of communication with your customers, enabling you to observe trends, identify product or service improvements, and better understand their target audience’s preferences, all of which you can use to strengthen your approach going forward.
Cost-Effectiveness
Not only does UGC create content that is credible, authentic, and (most importantly) human, but it is also a cost-effective strategy. By leveraging your existing community of trusting and loyal customers to create content that promotes your brand or outsourcing to an established content agency, you save time and resources, allowing you to allocate your efforts to other exciting avenues for brand growth, like new product campaigns or partnership opportunities.
Your marketing budget will decrease while your revenue escalates.
User-Generated Content at Redu
One thing we know how to do exceptionally well here at Redu is create authentic content that works and helps grow audiences and communities. We have an amazing team of in-house content creators dedicated to creating content that helps to drive growth and build positive brand awareness.
By using user-generated images, rather than those pulled directly from brand websites, we have:
- Increased reach by 58%
- Increased orders by 119%
- Increased clicks by 214%
- Increased sales by 152%
How we do UGC
We have over 10 years of experience in creating and publishing content that delivers incremental traffic and revenue for brands using affiliate and influencer marketing across our social media channels.
Mint and Lily
Mint and Lily are a jewellery brand dedicated to ethically sourced and designed premium products without the price tag. We worked alongside the brand to create content promoting a campaign they ran last year across our social media channels.
Not only did we utilise our Instagram and Facebook channels, promoting high-quality product images paired with engaging, trustworthy written content, we also utilised video content on our TikTok channel.
@ashleighmoneysaver Get 30% off AND free shipping at @Mint & Lily wirh my exclusive code “BLACK30” - their jewellery is absolutely stunning and makes the perfect gift or treat for yourself! #personalised #personalisedgift #personalisedjewellery #namenecklace #namenecklaces #namejewllery #personalisedjewellery #christmasgift #mintandlily #initialnecklace #jewellery #howtostyle #howtowear ♬ original sound - Ashleigh Money Saver
Everything 5 Pounds
Another great example of UGC is our content working with the brand, Everything 5 Pounds. We created a video on our TikTok channel that promoted the brand, using the face of our in-house influencer to provide a human approach, boosting credibility and reliability.
@ashleighmoneysaver My biggest fashion secret… @everything5pounds.com - great quality, amazing prices and SO MUCH CHOICE! Check them out 💖 #everything5pounds #everything5poundhaul #everything5poundshaul #everything5pound #budget #affordable #afforsablefashion #budgetfashion #everydayoutfit #outfit #outfitinspo #everydayoutfitinspo #bargainfashion ♬ original sound - Ashleigh Money Saver
PrettyLittleThing
We’ve made it clear that we can produce quality content, but most importantly, this content leads to impactful results.
We supported a campaign for fashion brand PrettyLittleThing across our social media channels which resulted in an uplift in not only engagement but revenue, too.
We helped to:
- Increase in sales by 204%
- Increase in clicks by 149%
- Increase in reach by 117%
Content - It’s what we do
We know how impactful authentic content can be, so we will now be offering a new service that creates content for brands and businesses to use on their own channels that prioritises making a connection between brand and consumer.
Whether that’s a one-off piece of content to promote a campaign or a long-term partnership that allows us to be a part of your content journey, we know consumers and how to reach them.
Talk to one of our team members today to find out more about how you can harness user-generated content with Redu!